speaker. author. scientist. pirate.

Sam WALKS THE WALK AND TALKS THE TALK SO LEADERS BELIEVE AND OTHERS FOLLOW
- DYSON

Make an Inquiry

Sam empowers OUR teams to overcome uncertainty, rewrite rules, and lead with creativity & courage. He’s not just a thought leader, he’s a movement builder.

NETFLIX

Watch Sam speak

Explore Sam's talks

Sam’s Uncertainty Masterclass is an extraordinary feat of scientific storytelling and insight.

In a context of high ambiguity and uncertainty, this session became an essential part of the toolkit for our leaders and teams!

Rich Waterworth
General Manager EMEA, TikTok

Sam delivered a masterful keynote to ignite a fire within the audience, challenging us to break free from conventional thinking and embrace the spirit of positive rebellion.

His message was not just thought-provoking; it was a call to action!

Chris Haggart
Chief Executive Officer, Hedron Network

We all left with fresh courage, determination and energy, committed to taking responsibility for driving better ways of doing things.

Polly Cochrane
CMO, Warner Bros UK

Sam makes an incredible contribution to inspiring and developing the best talent.

He’s a role model and an inspiring social entrepreneur.

Alexandra Mahon
CEO, Channel 4

Sam Conniff was the perfect keynote speaker for our company strategy day. His keynote, Navigating Uncertainty, delivered thought-provoking and inspiring insights into how uncertainty and change affect us as humans, and how we can work with ourselves to turn uncertainty into opportunity.

Sam is not only a formidable speaker; he also demonstrated an exceptional ability to pick up on details about our organisation and the reality of uncertainty we navigate due to the highly volatile and unpredictable energy markets. This impacts not only our commercial and operational landscape, but also our organisational structure. His ability to weave these insights into his presentation made it even more relevant and impactful.

Kristian Gjerløv Juel VP & Head of Renewable Energy Trading & Optimisation, Centrica Energy

The session with the Uncertainty Experts at our Audio Leadership Offsite was absolutely outstanding, one of the most thoughtful and impactful workshops we’ve ever had at these events. What set it apart was the combination of rigorous, evidence-based science with powerful storytelling and innovative thinking. Sam and Katherine didn’t deliver something off the shelf, they invested the time to co-create with us, tailoring the content so precisely that it felt as though they already knew the leaders in the room. The mix of data, live measurement of progress, and bold stories that challenged our perspectives pushed us out of our comfort zone in the best possible way. It has not only improved our tolerance for uncertainty but also left us with lasting insights we can are committing to apply as we continue our transformation journey.

Dr. Vivian Mohr VP & , President of Audio, Bauer Media Audio

In a summit defined by complexity and change, Sam Conniff delivered a keynote that was both a balm and a wake-up call. Tackling the theme of uncertainty, a thread that quietly binds the customs and trade industry, Conniff didnʼt just speak to the room; he translated its unspoken anxieties into insight.

What set Conniff apart was his remarkable ability to adapt. Faced with a right-minded, data-driven audience, he leaned into the numbers, speaking their language without losing his own. He met financial scepticism head-on, not with deflection, but with clarity and wit. The result was a session that felt less like a keynote and more like a conversation, one that challenged assumptions while offering reassurance.

Conniffʼs stage presence is a study in contrasts: calm yet electric, intimate yet expansive. He tells you itʼs okay to feel overwhelmed, then jolts you into awareness with a sharp truth or a well-timed laugh. His message lingers, not just in the mind, but in the decisions that follow.

A standout session. Not just heard, but felt.

Customs Support Group

Make an Inquiry

WHAT SAM’s KNOWN FOR:

1/3

BE MORE PIRATE

Be More Pirate is Sam’s best-selling book that launched a global movement and defined ‘professional rule-breaking’.

Creating ‘good trouble’ innovation and more courageous leaders and teams at firms from Google to Salesforce.

2/3

UNCERTAINTY EXPERTS

Uncertainty Experts Backed by Netflix and the University of London, Sam’s global research informs interactive sessions, scientifically proven to increase resilience, creativity, and confidence in teams undergoing transition.

3/3

HARD AS NAILS

Hard AS Nails A national social experiment reimagining masculinity. An emotional, funny, and radically honest talk about wellbeing, identity and change.