Enabling people to rewrite the rules that hold them back, navigate change and transform uncertainty into opportunity.

Uncertainty Expert / Keynote Speaker / Masterclass Facilitator / Author / Pirate

WHAT OTHERS HAVE SAID

“Uncertainty Experts is an extraordinary feat of scientific storytelling and insight. In a context of high ambiguity and uncertainty, this programme feels like an essential part of the toolkit for our leaders and teams!”

Rich Waterworth, General Manager EMEA, TikTok


“Sam delivered a masterful keynote to ignite a fire within the audience, challenging us to break free from conventional thinking and embrace the spirit of positive rebellion. His message was not just thought-provoking; it was a call to action!”

Chris Haggart, Chief Executive Officer, Hedron Network


“We all left with fresh courage, determination and energy, committed to taking responsibility for driving better ways of doing things.”

Polly Cochrane, CMO, Warner Bros UK


“Sam makes an incredible contribution to progressing diverse young talent. He’s a role model and an inspiring social entrepreneur.”

Alexandra Mahon, CEO, Channel 4


how I Work

MY WORK TYPICALLY HAS THREE PARTS

1 Turning Uncertainty into Opportunity

In these uncertain and rapidly changing times, open-mindedness, comfort with ambiguity and divergent thinking are essential skills for high-performing teams and the leaders of the future. Backed by research by neuroscientists and psychologists from UCL, my mission is to galvanise teams to make better decisions,  solve complex problems confidently, and take inspired action. I can turn your people into experts in uncertainty with the skills and capacity to not only navigate uncertainty but to use it as a tool that drives innovation, growth and opportunity.

2 Inspiring Innovative Leadership

It’s never been more difficult to make meaningful, strategic and creative plans, decisions and bold moves. Yet at the same time, brave creativity is more important than ever. I work with leaders and teams to shift mindsets and behaviours, learning to lead more creative and confident crews, as well as overcome our internal barriers. I will leave your team with a fresh sense of courage, determination and energy, along with a commitment to take responsibility to push for a better way of doing things.

3. Navigating Change; Making & Breaking Rules

Change has always been hard, and right now it’s harder than ever. In a world where 'normal' is often part of the problem, rule-breaking is no longer always a risky thing to do, but sometimes the responsible course of action. I work with teams to help them emerge with a new mindset and set of behaviours, so that they become catalysts for change across the business. The aim is for them to infuse each of their departments with the attitude and ability for thinking and doing differently, and raise the roof on creativity.

“Sam lives his values infectiously. He walks the talk so leaders listen”

Dyson


“Sam inspires teams to do more than they ever thought possible

— Google


“Legendary Founder and one of the planets sharpest thinkers”

— Forbes


“Sam gave us courage, secure we had one another’s backs.”

— Warner Bros


“Sam is always our highest-rated speaker and facilitator”

Google