ABOUT

Sam is an expert in uncertainty and dedicated to helping people navigate change and turn fear into opportunity.

Sam’s mission is to equip people with the tools needed to not just thrive in an uncertain society, but to drive innovation, seize opportunities and lead others to become Uncertainty Experts themselves.

Sam is an expert in uncertainty and dedicated to helping people navigate change and turn fear into opportunity. Sam’s mission is to equip people with the tools needed to not just thrive in an uncertain society, but to drive innovation, seize opportunities and lead others to become Uncertainty Experts themselves.

Sam is the author of the international best-seller and "modern life-bible" Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others.

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career highlights

Uncertainty Experts

20th Century Leadership is so, last century. Sometimes the answers we need the most, come from the people we expect the least. I wrote and directed, the first of it’s kind, live, interactive and immersive documentary.

Be More Pirate

I wrote my first book as a love letter to change-makers and rule-breakers, it became a global bestseller and created a thriving crew of Good Trouble makers. How To Be More Pirate (the sequel book) is also out now along with the Be More Pirate podcast.

Livity

I co-founded the youth-led, purpose-driven, multi-multi-award-winning social enterprising marketing agency that still brings together the worlds biggest brands with the worlds most pressing challenges, in a unique bit of alchemy that’s changed the lives of thousands of young people.

Digify Africa

I co-founded a pan-African NGO delivering digital skills to create opportunity, employment and enterprise, co-led, co-created and co-delivered by young Africans, to hundreds of thousands of young Africans delivered with breakthrough technology, social enterprise and a wicked sense of humour.

Live Magazine

I founded and ran the UK based Non-Profit platform that over 15 years was a voice, launchpad and safe creative space to an entire generation of young people from less advantaged backgrounds across the UK. Nothing has ever taught me as much as those kids, to whom I’ll be forever grateful.

somewhereto_

I ran a unique space matching service for young people to access empty or underused space in every region of the UK, which was the flagship youth initiative of the Cultural Olympiad of the 2012 Olympic Games but became a successful community enterprise incubator in its own right.

Dubplate Drama

I exec-produced the “worlds first interactive multi-platform TV series” that first bought the UK grime scene to mmainstream screens and over three series changed youth culture and empowered young people on key social issues in a unique collaboration between broadcasters, platforms and charity.

Don’t Panic

I began the original activist agency, that began in the club culture of the late nineties, and went on to win Baftas, Cannes, Webbies and more for pioneering content and campaigns, from ending Shell’s relationship with Lego to launching the most successful charity campaign of all time.